Mounam Pesiyadhe 23-06-2025 Zee Tamil Serial👇👇👇
In the age of digital transformation, conversational AI is redefining how businesses communicate with their customers.
From simple customer service queries to complex interactions across languages and platforms, intelligent virtual assistants are now at the heart of seamless digital experiences.
At the forefront of this revolution stands Haptik, a leading Indian conversational AI platform acquired by Jio Platforms, enabling businesses around the world to deploy powerful, multilingual chatbots and voice assistants.
What is Haptik?
Founded in 2013 by Aakrit Vaish and Swapan Rajdev, Haptik began as a personal productivity assistant before evolving into a full-scale enterprise AI platform. In 2019, the company was acquired by Reliance Jio Platforms, marking a significant leap in its mission to build world-class AI-powered conversational experiences. With this backing, Haptik has transformed from a startup into a global player, servicing large enterprises across sectors like telecom, e-commerce, BFSI, healthcare, and more.
The company’s core mission is to make AI interactions as natural and effective as possible, allowing humans to get things done through conversations—just like they do with other people.
Key Offerings of Haptik
Haptik’s suite of solutions caters to enterprises seeking to enhance automation and deliver superior customer engagement. Its primary offerings include:
1. AI-Powered Chatbots
Haptik builds intelligent chatbots that automate customer interactions, reducing response time while improving satisfaction. These bots handle everything from answering FAQs to helping users complete transactions and providing 24/7 support across industries.
2. Voice Assistants
Designed for voice-first interfaces, Haptik’s voice solutions integrate with IVR systems, mobile apps, and smart home devices. This allows businesses to create more natural and convenient voice experiences for their users.
3. Omnichannel Support
Haptik bots can be deployed across WhatsApp, websites, Facebook Messenger, mobile apps, and more. This ensures consistent and connected user journeys across platforms.
4. Multilingual Capabilities
A standout feature of Haptik is its ability to support over 100 languages and dialects, including major Indian languages like Hindi, Tamil, Marathi, Bengali, and regional dialects. This enables businesses to connect with users in their native tongue, increasing trust and engagement.
How Haptik Serves Global Enterprises
Haptik works with top brands such as Jio, Tata Group, Oyo, Kotak Mahindra Bank, and several international clients. These enterprises leverage Haptik’s AI to manage customer support, lead generation, feedback collection, and onboarding processes efficiently.
By automating large volumes of repetitive queries and enabling faster resolutions, Haptik helps brands:
- Cut operational costs
- Increase customer satisfaction (CSAT) scores
- Achieve higher conversion rates
- Scale operations without scaling human resources
Its ability to cater to diverse business needs across sectors has made Haptik a preferred conversational AI solution for large-scale deployment.
Haptik’s Technology Stack
At the core of Haptik’s platform is a proprietary Natural Language Understanding (NLU) engine that has been trained extensively on Indian and global datasets. This allows the AI to understand varied sentence structures, regional phrases, and customer intents accurately.
The platform integrates with enterprise tools such as:
- CRM systems (Salesforce, Zoho)
- E-commerce platforms (Shopify, Magento)
- Payment gateways
- Call center software
…making it an all-in-one solution for enterprise automation.
Haptik also provides tools like conversation analytics, custom bot builders, and hybrid handover support to human agents, offering full visibility and control.
Innovation and Industry Impact
Haptik has received multiple awards for innovation, including recognition from Frost & Sullivan and being featured by Gartner and Forrester in AI conversational landscape reports.
Its contributions go beyond commercial impact. Haptik has been instrumental in shaping India’s AI roadmap by:
- Participating in government-led digital initiatives
- Promoting ethical AI standards
- Supporting open-source projects for NLP in Indian languages
Haptik in a Multilingual, Diverse Market
India is a country of 22+ official languages and thousands of dialects. Haptik’s multilingual capability is more than a technical feature—it’s a bridge that connects technology to real people.
Whether it’s helping a rural farmer get loan information in Marathi or assisting a college student in Tamil with exam results, Haptik ensures inclusivity and accessibility. For global clients, this means tapping into emerging markets with culturally aware AI communication.
Future Roadmap and Vision
Haptik envisions a future where customer support, commerce, and productivity are entirely conversational. With increasing focus on voice-first AI and autonomous AI agents, the company is working on next-gen assistants that not only respond but also act intelligently—handling bookings, scheduling, shopping, and more on the user’s behalf.
Backed by the technological and financial strength of Reliance Jio, Haptik aims to:
- Expand into North America, Middle East, and Southeast Asia
- Invest in R&D to advance generative AI in conversations
- Build the AI infrastructure for “Digital Bharat”
Conclusion
As conversational AI becomes a cornerstone of customer engagement strategies, Haptik is leading the way with its robust technology, deep language capabilities, and scalable solutions. With a strong foundation in India and a growing global footprint, Haptik by Jio Platforms is not just building chatbots—it’s reshaping the way businesses and people communicate.
In the fast-moving world of digital conversations, Haptik is the quiet force making human-AI interactions smarter, smoother, and more personal—one conversation at a time.